Feb 19, · Barbie and the Sports Illustrated swimsuit edition have both been accused of promoting idealized beauty in their own ways. For many, the campaign was problematic because they say the swimsuit edition objectifies women and promotes a homogenous view of beauty. An edition of Sports Illustrated featuring Barbie dolls wearing swimsuits has caused controversy. Photograph: EPA T oy manufacturer Mattel's recent marketing campaign in Sports Illustrated proves nothing quite kicks off an argument on the internet like the subject of children and advertising. Always a snapshot of style in-the-moment, Barbie gives girls of all ages a guide to glam, a license to dream, and a way to make a personal fashion statement. Now, Sports /5(11).