Though Smokey the Bear is now 71 years old, this senior bear still speaks his message "Only you can prevent forest fires!" Check out his best posters. Smokey Bear vs. McGruff the Crime Dog contains examples of. Adaptational Badass: As shown by the rundowns, both characters kick much more ass than they ever did in their respective PSA series. The National Park Service Goes Rogue. By Not An Alternative. The complicated history and radical potential of the NPS can be seen in the figure of Smokey Bear.